House committee questions Embarq's NebuAd test

Legislators in the House Commerce Committee sent a letter this week to Embarq, wanting to know whether the independent telco informed customers when it tested behavioral Web-tracking technology from NebuAd earlier this year.

NebuAd, of course, offers a data collection solution that can help carriers create targeted advertising for users by collecting thorough information on their Web usage patterns. Charter Communications recently pulled back on a planned test of the NebuAd technology because of public outcry over privacy concerns, and CenturyTel postponed using the technology at the request of the legislators who are currently investigating it.

For more:
- check out this post at Wired News Blogs

Related articles:
NebuAd's CEO recently defended the company to legislators. NebuAd report
CenturyTel said earlier this month it would hold off using NebuAd. CenturyTel report