Nokia Siemens realigns focus on marketshare

Following sweeping changes to the company's organizational structure, Nokia Siemens Networks' new president Rajeev Suri believes the focus of the company should be on upping its marketshare.

"In early 2008 we made a strategic decision to focus more on cash flow and profitability than on marketshare. Now it's time to give it up and to focus solely on the marketshare," Rajeev Suri told Finnish daily Helsingin Sanomat.

Since NSN was formally launched as a joint venture in 2007, the company has failed to reach profitability against competitors Ericsson and Huawei. By focusing on profitability, these competitors have continued to beat NSN to the punch in key areas including optical networking. A recent report by Ovum showed that Nokia Siemens Networks slid to ninth place in its global optical networking report, while Huawei climbed to number one.

What's also contributing to NSN's struggles is its loss of a larger entry point into North American telecom market. This situation has been made worse in recent months when Ciena beat out NSN for Nortel's Metro Ethernet Network and optical assets.

For more:
- Reuters has this article

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