Verizon serves up on-demand virtual music festival for FiOS users
Verizon (NYSE: VZ) is sweetening the FiOS user experience by giving users access to a two-month virtual concert on demand through a partnership with Music Choice and supplemented with additional concert content from AXS TV and Concert TV.
During this period, users will be able to view concerts from artists like Beyonce, Bruno Mars, Katy Perry, Iggy Azalea, Luke Bryan, Marc Anthony, Pitbull, Snoop Dogg, Kate Nash, The Who, Guns 'n Roses, Ringo Starr and others.
Over 100 videos of music and concerts will be available free and on demand during July and August, including individual videos offered by Music Choice featuring five categories: Headliners, R&B and Hip-hop, EDM, Country and Fiesta Latina. In addition, Verizon will provide access to a number of previously recorded concerts on AXS TV and Concert TV featuring David Gilmour, Yes, Vintage Trouble, White Lies, MGMT, La Roux and more.
New and existing FiOS subscribers can access the music content by going to Chanel 900 to find the Virtual Music Festival On Demand folder to select their videos and performances of choice. Besides the videos and performances, this folder will include a special Essence Musical Festival folder where videos and content with performers from this year's event can be viewed.
"Our on-demand library is usually about movies and TV series, and now, music and performances have an important place there, too," said Joe Lawson, Verizon's director of video content and acquisition, in a release.
Providing access to more music videos in an on-demand format also plays into the fact that consumers are increasingly using multiple mobile and computing devices such as laptops, tablets and smartphones, to access their content.
- see the release
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