Windstream appoints Matt Preschern as its new CMO
Windstream (Nasdaq: WIN) put another element into its growing business services management team by naming Matt Preschern as its senior vice president and enterprise chief marketing officer.
Preschern (Image source: ABM)
In his new role, he will oversee the telco's brand management, advertising, strategic marketing, product development and marketing, pricing and channel marketing.
Preschern brings plenty of marketing experience to Windstream. He most recently served as the VP of marketing for IBM's NA Business Consulting Services division. During his tenure at IBM, Preschern drove a number of the company's growth initiatives, such as Big Data and Analytics and Smarter Commerce.
His appointment comes at a time when Windstream is vying to become the fourth largest enterprise-focused service provider, competing with its three larger telco rivals AT&T (NYSE: T), Verizon (NYSE: VZ) and CenturyLink (NYSE: CTL).
Windstream has been making considerable progress in building its business services customer base. In the second quarter, business service revenues rose 2 percent year-over-year to $913 million. Business customers that generate $750 or more in revenue a month grew 6 percent year-over-year, while average service revenue per business customer per month rose 7 percent over Q2 2012.
- see the release
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