The number of U.S. households that stream over-the-top video using a subscription video on demand service has risen to 57 percent, according to a new report from Leichtman Research Group. Furthermore, 48 percent of U.S. adults stream either Amazon, Hulu or Netflix on a monthly basis.
Call it a performance bonus: Amazon original series Mozart In The Jungle, which debuted last year and recently walked away with two Golden Globe awards, has been renewed for a third season. Likewise, Netflix extended the run for one of its multiple award-winning shows, Orange Is The New Black, renewing the series for three more seasons.
Retail giant Amazon, despite touting a 51 percent annual boost in new subscribers to its Prime membership program-- which includes online video streaming-- completely missed analyst estimates for sales in the fourth quarter of 2015. The company saw earnings per share of $1 on $35.75 billion in sales, well below forecast EPS of $1.56. Meanwhile, its cloud streaming competitor Microsoft posted EPS of 78 cents on $25.7 billion in revenue for its fiscal second-quarter 2016, well above Wall Street estimates.
The FCC's 25 Mbps broadband definition is facing a fresh round of criticism from a number of Senate Republicans who say that video streaming sites such as Netflix and Amazon require speeds that are far lower than the regulator's requirement.
Amazon's Prime membership program, which includes access to its Prime Instant Video streaming service, may have as many as 54 million subscribers in the United States, according to one analyst firm's estimates. If so, that indicates subscriber growth year-over-year of 35 percent, up from an estimated 40 million members at the end of 2014.
NBC's research chief says the notion that original series on the major SVOD services receive far more viewership than shows on traditional television networks is being overstated.
Subscribers to Amazon Prime will be the first audiences to watch new PBS series Mercy Street, the Civil War-era drama produced by Ridley Scott. They are able to stream the premiere episode on the SVOD service's apps three days before it debuts on broadcast on Jan. 17, adding a new dimension to the hyper-competitive content licensing race between the retail giant and other top streaming services like Netflix and Hulu.
Top SVOD competitors Amazon and Netflix both received multiple nominations by the Hollywood Foreign Press Association for their original series, but it was Amazon that walked away with two Golden Globe awards this year while Netflix went home empty-handed.
Call it the year of the tablet: Amazon's push to get as many of its devices into the hands of consumers, particularly over the holidays, appears to have paid off as the retail giant reported that it signed up more than 3 million new Prime members in the third week of December and doubled holiday sales of its streaming capable devices.
The rising price of pay-TV services is still a leading factor in many consumers' decision to cut the cord and go all-OTT, but content availability is increasingly becoming a key part of the decision, a new study by Limelight Networks says.