Just a few years ago, Wi-Fi offloading was all the buzz as operators searched for a quick solution to ease their network congestion. But today the discussion around Wi-Fi has shifted from offload to integration, as Tier 1 operators such as AT&T strive for more control of the user experience and better quality of service.
Fueling the fire surrounding the likelihood of toll-free data coming to the U.S. market soon, Verizon Communications CFO Fran Shammo told investors at a Barclays Global Technology, Media and Telecommunications conference today that content providers are starting to see the value in paying the wireless operator for the data consumed by their subscribers when they view their content via a mobile device.
AT&T introduced AdWorks Blueprint, an audience-targeting initiative that combines anonymous data from the operator's mobile, online and TV users with insights from third-party data providers to help advertisers deliver more relevant messages.
Apple remained at the top of a global ranking of brands for 2013, with a value of $185 billion, but Samsung Electronics is closing the gap, moving up 25 places to No. 30, according to the latest BrandZ Top 100 study of leading global brands.
AT&T is working to make more of its API catalog available to enterprises so that business customers can then develop products and capabilities that will benefit their customers. This new API initiative will be unveiled in early 2014.
AT&T is pitching media buyers a new targeted advertising platform that uses data it collects from the homes of U-verse TV subscribers, mobile phone customers and Internet customers, along with third party data.
Comcast, Time Warner Cable, Charter Communications and other major MSOs gained about 800,000 high-speed Internet subscribers in the first quarter, which represented 82 percent of the broadband subscriber growth they reported this time last year, Leichtman Research Group said Tuesday.
In the wake of a deadly tornado that tore through Oklahoma City and its suburbs Monday, wireless carriers are responding to aid the victims and restore service. Dozens were killed and scores more were injured as a result of the tornado.
In today's spotlight, FierceIPTV talks to Ericsson CTO Vish Nandlall about how the technology vendor will market the Mediaroom set-top software platform that it has agreed to acquire from Microsoft.
AT&T is enhancing its South Carolina network staff with plans to hire 70 new employees as it looks to expand both its wireless LTE network and wireline U-verse services throughout the state.