AT&T was the top spender in the wireless business on TV advertising in August, accounting for 30 percent of the $190.2 million spent by wireless companies on commercial time. The data comes courtesy of iSp ot.tv, which partners with FierceWireless every month to deliver a snapshot on how leading telecommunications companies in the wireless market are promoting themselves.
Frontier has cleared another hurdle in its path to complete its acquisition of Verizon's wireline assets in California, Florida and Texas as the Texas Public Utility Commission (PUC) approved the transfer of Verizon's Southwest division's CLEC certificate to Frontier.
Thanks to a FierceWireless partnership with TV advertising measurement firm iSpot.tv, we have a snapshot of the wireless industry's advertising spending in August.
AT&T Mobility CEO Glenn Lurie has a message for everyone that is excited to get ahead on 5G network development, with promises to bring pre-standard 5G technologies to the market: cool your jets.
AT&T has taken over the wireless TV advertising spending crown from T-Mobile in August, says a new FierceWireless report-- AT&T leads wireless TV ad spending in August. FierceWireless is providing a monthly look at the wireless industry's advertising spending in partnership with TV advertising provider iSpot.tv.
AT&T no longer offers its U-verse TV Everywhere customers the ability to download content to their mobile device for offline viewing. Instead, users must stream all their TV Everywhere content over an Internet connection.
FierceWireless has partnered with TV advertising measurement firm iSpot.tv to bring you a monthly snapshot of the wireless industry's advertising spending and effectiveness.
While the telecommunications industry continues to wait for detailed mobile video plans from AT&T in the wake of its consummated merger with DirecTV, company Senior VP and CFO John Stephens described in broad terms a transactional service that would let AT&T customers easily purchase, view and authenticate programming on any device.
After suffering through 14 months of slings and arrows as it attempted its own mega-merger with Time Warner Cable, Comcast is experiencing life as the hammer rather than the nail.
A top AT&T executive put a positive spin on Apple's handset installment plan that the company announced earlier this week that will let customers pay Apple directly for their devices. Speaking at the Bank of America Merrill Lynch Media, Communications & Entertainment Conference and reported in a Seeking Alpha transcript, AT&T SVP & CFO John Stephens said that he believes it might be a good thing for carriers because customers will be able to differentiate between what they are paying for the device and what they are paying for the service.