Comcast's X1 platform may have initially been touted as a "big moment" for the cable MSO when initially debuted three years ago, but the rollout has continued to lag.
Pay-TV operator Comcast is betting everything on its X1 platform, hoping the user experience it provides will keep its subscribers from drifting away to OTT alternatives like Netflix, despite the service's $200 per month price tag.
Matthew Strauss describes the creation of company's X1 platform as a "big moment" for Comcast. He said the X1 takes "all the learnings we had from mobile and all the learnings we had from on-demand, and brings it back to the television."
Speaking to FierceCable for its latest special report, Matthew Strauss, executive VP and GM of video services for Comcast Cable (NASDAQ: CMCSA), said he wants give the TV the same sort of priority...
Pay-TV operator Comcast recently grabbed headlines by declaring aggressive intentions to deploy fiber-to-the-premises (FTTP). The company, which started deploying the service in June, has said it will make FTTP available to 18 million business and homes before year-end.
Major League Baseball is finalizing negotiations with Fox Sports that will allow it to offer authenticated live streaming of games in 15 markets starting next year, according to a report from Sports Business Journal.
Details continue to leak out on Comcast's rumored web video platform Watchable, including that the company will offer content suppliers better terms than Facebook and YouTube. And some analysts are already expressing serious reservations about whether the service will generate interest among Comcast customers and Internet users overall. However, according to a Wall Street Journal report, Comcast has relatively low expectations for the forthcoming service, and is positioning Watchable as a way to entice younger TV viewers to its TV packages.
If there was one common theme the top cable MSOs saw in the second-quarter results, it was that broadband subscriptions continued to rise as more video customers cut the cord in favor of online video alternatives like Netflix and Hulu.
Comcast is reportedly preparing to launch an online video platform called "Watchable" that will feature content from the likes of AwesomenessTV, Refinery29, The Onion, Vice, NBC Sports and others sometime in the next few weeks, according to a new report from Business Insider that cited unnamed sources familiar with the company's plans.
Comcast and its NBCUniversal division have pulled the trigger on plans to become more involved in digital media, investing an additional $200 million in Vox Media.