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Verizon spends $200 in advertising alone per FiOS customer

May 19, 2009 — 10:13am ET | By Jim O'Neill

Verizon's betting big--as in $23 billion big--on its FiOS technology. But just how much more is it going to have to pay to attract and keep new customers? A new report in AdvertisingAge says the Read more >>

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Verizon spends $200 in advertising alone per FiOS customer

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