Netflix has become such a powerful programming force, MVPDs are now using it to market their wares instead of their own programming bundles. That's the compelling thesis of a Monday BTIG Research blog post from analyst Richard Greenfield, who takes aim at a new Verizon FiOS promotion that puts Netflix at the heart of a triple-play service offering.
Verizon may have continued to add more FiOS Internet and video customers in the third quarter, but those gains were lower than what it reported in the same period a year ago, illustrating that it is continuing to reach the upper limits of penetration in its existing 13-state region.
Verizon reported that third-quarter consumer wireline results rose 4.5 percent to $3.9 billion, with FiOS revenues representing 76 percent of the total wireline revenues.
As its carriage impasse escalated into a selective blackout of Internet content, Viacom on Wednesday announced that it had renewed its affiliate agreement with Verizon FiOS. The agreement to carry 25 Viacom channels also includes multiscreen rights that will enable Verizon to put those networks on its FiOS mobile app starting in 2015.
Verizon has added 10 channels to its FiOS TV mobile app, giving subscribers the ability to stream networks including Fox Sports 1, HBO Latino and Showtime Family Zone on mobile devices.
AT&T and Verizon are both well known as having large-scale networks that can serve the largest multinational corporation customers, but their recent moves to enhance their fiber offerings for businesses show they want to keep a tighter rein on the small to medium business (SMB) market where their brands are still household names.
AT&T and Verizon not only think that 4 Mbps is a sufficient definition for broadband, but they have told the FCC that the regulator should not look at data caps when defining whether an Internet service should be qualified as a broadband service.
Verizon may have the right next-gen business service tools in place, but the near-term reality of legacy declines and an uncertain economic environment is dampening overall enterprise revenue growth.
Verizon CEO Lowell McAdam told investors on Thursday during the Goldman Sachs Communicopia conference in New York that it plans to enter the burgeoning online video services race.
Verizon Communications is holding fast to its thesis that while it is on track to complete the buildout of FiOS to about 21 million premises, it will need a compelling reason to expand into new markets.