Verizon and various cable companies may join a long line of American companies that considered cross-marketing arrangements and may even have attempted cross-marketing arrangements. But ultimately, they, too, will discover that cross-marketing arrangements do not easily work.
In today's spotlight, a look at how cable operators may respond to the faster high-speed Internet tiers that Verizon is beginning to market to FiOS Internet subscribers through the FiOS Quantum brand.
Verizon finally revealed the pricing for its new 300 Mbps FiOS speed tier and the increase of its existing speed tiers via its Quantum Fiber to the Premises (FTTP) brand. How will cable respond?
As a reporter covering the telecom business, I thought Verizon's ( NYSE: VZ ) move to double the speed of its most popular high-speed Internet tiers with the launch of FiOS Quantum was a good story . But as a consumer of Verizon's quadruple play of digital cable, high-speed Internet and landline and wireless phone products, I'm finding it to not be a very good deal.
IPTV penetration reaches saturation point in North America and Europe, wihle APAC shows potential for new growth.
While Verizon said Monday that it will double the speed and increase the prices for its most popular Internet tiers, existing subscribers won't get the faster speeds unless they request an upgrade.
Verizon has finally revealed the pricing for its new Quantum Fiber to the Premises (FTTP) speed tiers, including its 300 Mbps/65 tier, which directly challenges cable operator's 50 and 100 Mbps DOCSIS tiers.
Sean Buckley, Senior Editor of FierceTelecom , caught up with Verizon's Mike Ritter at the recent TIA 2012 event in Dallas to discuss the new FiOS speed tiers and how they are helping consumer make the most out of their bandwidth and service experience.
Mike Ritter, Chief Marketing Officer, Consumer & Mass Business Markets, Verizon discusses how the telco's debut of its 300/65 Mbps speed tier and the doubling of other tiers later this month will give consumers a platform to support their growing appetite for over-the-top applications.
DALLAS--Verizon ( NYSE: VZ ) got the broadband market's attention recently with its plan to offer a 300 Mbps tier for its FiOS Fiber to the Premises (FTTP) service , a move the company says will...