Despite all the talk about how online video is changing the viewing landscape, it's still early days for over-the-top technologies, and new business models are still emerging. Forward-thinking pay-TV operators are trying to see OTT as an opportunity, not a threat--and are testing the waters accordingly.
As it was for the music industry before them, pay-TV providers may find that revamping their business models to ensure future revenue growth is problematic. What are operators learning as they dip their toes into the OTT waters?
Smoothing down fears that 7 million consumers might cancel their pay-TV subscriptions this year once HBO launches its over-the-top subscription service, Parks Associates added a bit of context to its initial report. The gist? Don't panic…yet.
Pay-TV operators had a tough third-quarter period, losing nearly 150,000 subscribers during the period, according to a new Leichtman Research Group (LRG) report.
As the third-quarter earnings season in the cable industry begins to wind down, one of the glaring trends that has emerged is that more consumers are opting to cut their cable or satellite service and use their broadband connection to get video service.
When you're watching a whole new generation forsake your distribution scheme, and you're seeing your advertising dollars slip away to digital platforms, you do what you have to do to survive. That's a philosophy many pay-TV providers are beginning to adopt as they develop lower-priced offerings that cater to a cord-reluctant generation of millennials. FierceCable Editor Dan Frankel takes a closer look at pay-TV's OTT shift. Special Report
Programmers are suddenly willing to play ball with OTT insurgents and are conceding to pared-down bundles targeted to millennials. But is their desperation a good thing?
Normally when the captains of media industry announce new products, it's kind of nice when they seem excited. But that's not what's happening at the major programming conglomerates, as they reluctantly plunge forward with over-the-top distribution.
In a statistic that probably has cable TV execs scrambling to push broadband video, only about 2 percent of the 19 percent of millennials who don't have pay TV would consider signing up in the next three months, a new report from nScreenMedia indicates.
Continuing an aggressive communications barrage against the pay TV industry, broadcast group TVfreedom wrote its latest Congressional letter to perhaps its most sympathetic lawmaker, Sen. Claire McCaskill (D-Mo.), informing her that U.S. cable, satellite and telco video providers have experienced 3,050 service interruptions so far this year.