The evolution of content distribution and the consistent growth of over-the-top streaming generates industry predictions of the inevitable decline and fall of pay TV. As video ecosystems collide, the industry remains in a state of great change.
Comcast padded its lead among U.S. pay TV service providers in the fourth quarter of 2015, posting 89,000 net adds and claiming a 22.6 percent share of the market. The company also enjoyed an ARPU of $144.90, tops of all major pay TV providers in the country.
While it's clear that some video viewers are turning off their set-top boxes in favor of getting their content online, the top six pay-TV providers showed signs of video growth in 2015.
Global content rights are no longer Netflix's biggest problem, at least in Indonesia: the country's state-run telecommunications provider, Telkom, has blocked the SVOD provider citing objectionable content in its lineup as well as permit issues.
Virtual reality is not 3D TV: that's the consensus in the wake of the Consumer Electronics Show, where the technology got plenty of attention thanks to a heavy hype cycle. The reason certainly isn't hype, a new FierceCable special report says-- companies like Facebook are investing billions of dollars in VR.
Negotiations between pay-TV providers and content owners for retransmission rights have always been tense, but in 2015 the issue became even more acute.
Over-the-top video's disruption of the cable industry has been keenly felt for the past few quarter especially, as pay-TV subscriber numbers have steadily dropped. But traditional operators may have found a new source for revenue: advanced advertising services like dynamic ad insertion (DAI), programmatic buying and selling, and the audience data gleaned from these services.
Except for a few sporadic announcements about 4K-enabling satellite launches and 4K set-tops to be released at some undetermined future date, there has been little if any actual movement in the pay-TV industry on the UltraHD topic since January. Special report
Windstream is going to take on Time Warner Cable by launching its Kinetic pay-TV service in Lexington, Ky., later this year. This will be the company's second market for its pay-TV service: it launched Kinetic in Lincoln, Neb., in April.
The pay-TV industry went through a bloodbath on Wall Street last week following a second-quarter earnings season filled with the familiar refrain of lost video subscribers. But executives for top cable, satellite and IPTV operators are still insisting that their industry will continue to dominate the TV landscape for up to a decade, and that any transition to an OTT environment will be a gradual one.