Facebook wants everyone across the world to have Internet access--partly so they can log onto Facebook--and the company quietly created and launched a new app to make sure consumers in emerging markets with older and slower wireless networks can still experience the benefits of the social network on their phones.
Facebook CEO Mark Zuckerberg explained that the social networking giant forced users of its main mobile application to download a separate Messenger app for messaging because it felt that apps should do one thing well and users could be better served by having a standalone messaging app that performed that function well.
Facebook, as expected, unveiled a mobile advertising network at its annual f8 developers conference, catapulting the social networking giant into competition with Google and Apple's more established mobile ad networks. However, in addition to unwrapping the Facebook Audience Network mobile ad network, Facebook also announced a host of tools designed to make life easier for developers and consumers on mobile.
Facebook will unveil a mobile advertising network this week at its f8 developer conference called Facebook Audience Network, according to TechCrunch. The conference starts April 30.
Facebook saw a surge in mobile advertising revenue in the first quarter and the social network said it now counts more than 1 billion mobile monthly active users.
Keith Mallinson There is a lot to play for and at stake in mobile communications. It is among the very largest industries with operator revenues of $1.16 trillion (€812.4 billion)...
Facebook does not have any plans to build or operate its own wireless network, and is instead working with carriers and partners around the globe to connect more people to the mobile Internet, according to a Facebook executive.
Facebook continues to support its Home launcher for Google's Android platform, and will do more to enhance the experience for Home, according to a Facebook executive.
Facebook reported a surge in profit and revenue in the fourth quarter, and said that the percentage of revenue it gets from mobile advertising crossed 50 percent for the first time. The company also announced "Paper," a standalone visual social status and news reading app.
Facebook is launching video advertisements on a small scale this week but claims the video ads will not consume users' data plans when they are viewed on mobile devices. That difference could be crucial, as consumption of data plans could impede video ad growth on mobile, where Facebook's business is booming.