Facebook, as expected, unveiled a mobile advertising network at its annual f8 developers conference, catapulting the social networking giant into competition with Google and Apple's more established mobile ad networks. However, in addition to unwrapping the Facebook Audience Network mobile ad network, Facebook also announced a host of tools designed to make life easier for developers and consumers on mobile.
Facebook will unveil a mobile advertising network this week at its f8 developer conference called Facebook Audience Network, according to TechCrunch. The conference starts April 30.
Facebook saw a surge in mobile advertising revenue in the first quarter and the social network said it now counts more than 1 billion mobile monthly active users.
Keith Mallinson There is a lot to play for and at stake in mobile communications. It is among the very largest industries with operator revenues of $1.16 trillion (€812.4 billion)...
Facebook does not have any plans to build or operate its own wireless network, and is instead working with carriers and partners around the globe to connect more people to the mobile Internet, according to a Facebook executive.
Facebook continues to support its Home launcher for Google's Android platform, and will do more to enhance the experience for Home, according to a Facebook executive.
Facebook reported a surge in profit and revenue in the fourth quarter, and said that the percentage of revenue it gets from mobile advertising crossed 50 percent for the first time. The company also announced "Paper," a standalone visual social status and news reading app.
Facebook is launching video advertisements on a small scale this week but claims the video ads will not consume users' data plans when they are viewed on mobile devices. That difference could be crucial, as consumption of data plans could impede video ad growth on mobile, where Facebook's business is booming.
Including more Internet companies in the GSMA membership would get the carriers out of an insular mindset that treats over-the-top players as enemies. On the flipside, social networking and media distribution companies would benefit from having a seat at the table with wireless carriers.
The social enterprise movement was one of the big telecom trends of 2012, and at least one vendor, IBM, is suggesting that will be the case on 2013.