Sprint indicated that its Sprint Spark tri-mode LTE service is up and running Chicago, and the carrier touted the network improvements it has made in the market, in what could be a prelude to a wider marketing campaign about its network.
Sprint has a stable financial outlook, but its financial profile will remain weak through at least 2014 as industry trends and competitive pressure conspire to keep the company from fully exploiting its network investments and spectrum holdings, according to Fitch Ratings.
Sprint MVNO Zact (a 2013 Fierce 15 winner) is partnering with Disney to launch a smartphone aimed at kids and loaded with customized Disney content, breathing life into the idea of a Disney mobile experience six years after Disney shuttered its own MVNO.
Sprint said it will use technology from Mobolize, an endpoint web optimization startup, to offer enterprise customers ways to more effectively manage fixed and wireless bandwidth, and to access services while offline. Sprint said it will use the technology across its wireless, cloud and wireline offerings.
Wireless carriers and handset makers are offering up a bevy of discounts and deals for "Cyber Monday" today, a day that has become devoted to online retailing following the traditional "Black Friday" retail rush after Thanksgiving.
T-Mobile US' rumored potential bid for Verizon Wireless' 700 MHz A Block spectrum, along with upcoming auctions of other airwaves, could prove to be a boon for tower companies, according to a financial analyst.
The Christmas shopping season is the time when the top four U.S.-based wireless operators Verizon, AT&T, Sprint and T-Mobile spend the most money on advertising and add the most subscribers. Their campaigns come at a critical time.
FierceWireles s takes a look at the holiday marketing efforts at Verizon Wireless, AT&T and other wireless carriers. Read more
For U.S. wireless operators, the year-end holiday season traditionally brings with it loads of new subscribers. So, it is not surprising that the fourth quarter is when the Tier 1 operators really dish out the cash for advertising.
Verizon Wireless launched a new tablet-focused data plan that costs $5 per day, opening up a fight with its rivals as the holiday shopping season kicks into full swing and customers go hunting for tablets.