AT&T is addressing the growth of U-verse in Texas with plans to hire 1,800 new employees to augment the 35,000 person workforce it has in the state.
AT&T said before holding a meeting with financial analysts this week that it was seeing stronger U-verse broadband and TV subscriber in the second quarter over Q2 2012, but would not provide specific numbers.
Jeff Weber, president of content and ad sales at AT&T, recently told investors that its U-verse division doesn't want to pay for sports content that its subscribers don't care about.
AT&T is looking to enhance its network and call center capabilities in Mississippi, announcing that it plans to fill over 250 openings, including over 225 new jobs, to accommodate the growth of its wireless LTE and wireline-based U-verse services.
AT&T is looking to add 250 more new members to its workforce in North Carolina who will serve about 30 sites to fulfill growing demand for wireline and wireless services.
AT&T's U-verse IP-based broadband and U-verse additions helped drive first quarter 2013 consumer wireline revenues up 2 percent to $5.5 billion, while offsetting business customer revenue declines.
AT&T is increasing the speeds for customers that are on its U-verse network to 24/3 Mbps, up from 18/1.5 Mbps, according to a Broadband DSL Reports article.
AT&T is one of the early adopters of broadband usage caps, but only subscribers to its legacy DSL services are targeted, not its U-verse broadband service.
AT&T is getting ready to extend its higher speed DSL offerings using a mix of pair bonding and VDSL2, and will reportedly begin a trial of 45 Mbps service in Dallas this month. But this first wave of speed upgrades initially won't include the 75 Mbps speeds it has promised through its Project VIP initiative.
AT&T CEO Randall Stephenson said he is not worried about continued inroads that are being made by over-the-top video providers. "If the world moves to the OTT video model, that doesn't keep me awake at night," he said. "Our money is made off the broadband product … The consumer who acquires video off our broadband is not a bad model for us."