Time-shifting lovers of PBS shows like Downton Abbey will be pleased with Comcast's announcement this week that it's doubling the amount of video-on-demand PBS programming available on its video set-tops and multiscreen apps.
Describing Canoe's upward trajectory, Chris Pizzurro, head of product sales and marketing for the joint venture, breaks out the old hockey-stick metaphor. For anyone who has been closely following the trajectory of Canoe's puck, this is a bit of a surprise. FierceCable 's Daniel Frankel chats with Pizzurro about Canoe's VOD DAI aspirations.
Cable industry advanced advertising consortium Canoe says ads stay fresher over time on cable VOD. Citing research conducted by Frank M. Magid, the joint venture said that ads on cable VOD that were viewed four to seven days after their initial airing outperformed general TV commercials, aimed at the same demos and viewed at the same duration after initial broadcast.
Huawei promised to deliver an improved video streaming experience to consumers by supplying operators with a new video on demand (VoD) platform.
Canoe, the cable-industry joint venture specializing in dynamic ad insertion (DAI) into video-on-demand, says its reach has expanded into 130 demographic marketing areas (DMAs) across the U.S., and 48 of the top 50 DMAs.
TV Everywhere access to live NBC programming has finally arrived, provided you live in a metropolitan area close to one of the conglomerate's owned and operated stations.
With its business of dynamic ad insertion into linear pay-TV VOD surging, BlackArrow announced Tuesday that it's expanding its DAI capabilities to include IP-based devices such as smartphones, streaming devices and game consoles.
Cable industry consortium Canoe says its campaign for dynamic ad insertion into VOD more than tripled from Q1 to Q4 in terms of impressions, with the last quarter of 2014 producing 2.52 billion impressions.
Video software maker SeaChange International announced Monday that it will lay off 10 percent of its global workforce, resulting in the loss of about 70 jobs.
The video on demand (VOD) growth party has come to an end. According to data from the Digital Entertainment Group trade organization, cable, satellite and Internet VOD rentals dropped 6.7 percent to $1.97 billion in 2014, reversing what was traditionally a positive growth trend.