Just two years after its drastic restructuring to focus on inserting ads into VOD, Canoe Ventures announced that it has delivered its 10 billionth national TV impression.
With VOD emerging as one of the most coveted pay-TV features, Time Warner Cable has expanded access to its VOD library through its Roku app. Now, Roku-using TWC subscribers scrolling through the live program guide will be given a VOD alternative to watch an episode that may already be in progress from the beginning.
Signaling what might very well become a broader trend for archival programming on pay-TV platforms, ESPN Classic has transitioned from a linear to on-demand channel on Dish Network.
Comcast, which has been making investments in ad delivery wherewithal of late, including its $320 million purchase of FreeWheel in March, has announced through its recently launched wholesale division a new product that allows for ad delivery in both linear and VOD television.
In a positive sign for pay-TV programmers and operators trying to monetize video-on-demand, a study commissioned by A+E Networks found that disabled fast-forwarding on VOD viewing does not negatively affect the viewer experience.
Bouygues Telecom is the latest European operator to sign a deal offering customers direct access to Netflix, as the U.S. video streaming company continues its expansion in the region.
Bright House Networks has signed an agreement with BlackArrow, Inc. to manage the execution dynamic ad insertion into the video-on-demand products of the sixth biggest cable operator in the United States.
Highlighting what is fast becoming a vital growth sector for content providers, Time Warner Inc. CEO Jeff Bewkes paid special homage to video-on-demand at a New York speaking engagement.
Canoe, the long-meandering technology consortium launched by the major MSOs more than six years ago, now has a focus and a concrete mission: developing dynamic ad insertion for pay-TV VOD delivered over IP-based channels.
Multiplatform video services company Vubiquity announced Wednesday that it has acquired U.K.-based FilmFlex Movies Ltd., which claims to be the biggest supplier of VOD content and storefront services in Europe.