Comcast has struck an electronic sell-through deal with Warner Bros. which will see it add "Gravity," "Argo," "The Great Gatsby" and other movies from the studio to its Xfinity On Demand digital store.
NEW YORK--Canoe Ventures struck a deal with Walt Disney Co.'s ABC broadcast network and ABC Family that will see the networks deliver dynamic ads in video-on-demand programming, a top executive at the advertising technology consortium backed by Comcast and Time Warner Cable said here Wednesday at The TV of Tomorrow Show.
Comcast is still using a customized version of the Axiom video-on-demand platform from SeaChange International to deliver on-demand content to Xfinity TV subscribers. But SeaChange CEO Raghu Rau told analysts Thursday that the company is hopeful that the MSO will upgrade to its next-generation Adrenalin platform.
Two years after scrapping a test in which it would sell video-on-demand movies to subscribers a few weeks after they're released in movie theaters, Comcast reportedly plans to begin selling movies to subscribers before they are released on DVD.
Verizon may be able to boost sales of video-on-demand movies by offering group discounts to FiOS TV subscribers who would receive offers based on their viewing habits, according to a U.S. patent application published Thursday.
Set-tops capable of delivering video-on-demand content are available in 60 percent of U.S. homes, up from 37 percent penetration in 2008, Nielsen said in its "Cross-Platform Report" for the second quarter.
Watching live TV is still a viable option, but on-demand viewing, and especially the ability for consumers to watch content "on their own terms," is now playing a major role in how U.S. viewers consume television, the latest research data from Nielsen said.
Multiscreen is as much a watchword as 4K at this year's International Broadcast Convention, but vendors Arris and SeaChange International are taking different tacks to attract operators in the European market.
One of the world's top 5 telcos, Telefónica, has tapped Elemental Technologies to provide file transcoding and system management for its Global Video Platform (GVP) video-on-demand (VOD) network.
Comcast and Cox Communications are stepping up efforts to use video-on-demand programming to sell cable subscriptions, announcing separate initiatives that tout premieres of broadcast series on VOD and free trials for premium networks.