Canoe, the cable-industry joint venture specializing in dynamic ad insertion (DAI) into video-on-demand, says its reach has expanded into 130 demographic marketing areas (DMAs) across the U.S., and 48 of the top 50 DMAs.
TV Everywhere access to live NBC programming has finally arrived, provided you live in a metropolitan area close to one of the conglomerate's owned and operated stations.
With its business of dynamic ad insertion into linear pay-TV VOD surging, BlackArrow announced Tuesday that it's expanding its DAI capabilities to include IP-based devices such as smartphones, streaming devices and game consoles.
Cable industry consortium Canoe says its campaign for dynamic ad insertion into VOD more than tripled from Q1 to Q4 in terms of impressions, with the last quarter of 2014 producing 2.52 billion impressions.
Video software maker SeaChange International announced Monday that it will lay off 10 percent of its global workforce, resulting in the loss of about 70 jobs.
The video on demand (VOD) growth party has come to an end. According to data from the Digital Entertainment Group trade organization, cable, satellite and Internet VOD rentals dropped 6.7 percent to $1.97 billion in 2014, reversing what was traditionally a positive growth trend.
Video on demand revenue took a nosedive in 2014, reversing years of growth and throwing up red flags among those feeding the home entertainment market.
With most of the large U.S. theater chains backing away from its mid-budget comedy feature The Interview amid an unprecedented global computer hacking threat, might Sony consider releasing the $42 million film via online streaming or pay-TV VOD?
Having assisted in the launch of DirecTV's 4K service, as well as a soon-to-launch Ultra HD product for a "major cable operator," venerable media services company Deluxe has officially unfurled a range of 4K offerings for pay-TV clients.
Just two years after its drastic restructuring to focus on inserting ads into VOD, Canoe Ventures announced that it has delivered its 10 billionth national TV impression.