EE revealed a number of new LTE milestones on Wednesday, as the UK operator tried to steal some of the thunder from rivals Vodafone UK and Telefónica's O2 UK ahead of their respective LTE network launches on Thursday.
According to UK operator EE, the speed and consistency of LTE service is starting to have some effect on user behaviour, with one notable change being a reduced reliance on both public Wi-Fi and home broadband services.
Two weeks after revealing its LTE launch date in the UK, Telefónica's O2 UK has finally provided more details about the actual plans it intends to offer. Like rival Vodafone, it is focusing heavily on inclusive content to drive sales, but it is also staying safe by matching the prices of existing operator EE.
EE may have a Dutch CEO and French and German parents, but the operator is firmly nailing its British colours to the mast and may seek to further underline its "Britishness" through a London listing possibly as early as next year.
UK consumers have been waiting months for an LTE rival to come along and wipe the smug smile off EE's face, and now it seems they will have as many as two more to choose from as of Aug. 29--although London residents look set to be the first main beneficiaries of this embarrassment of riches. Let the battle commence!
Telecom Italia is still facing a series of challenges, with the latest news that it is being sued by Vodafone for €1 billion for allegedly abusing its dominant position in Italy.
Vodafone's LTE ambitions got a shot in the arm this week, with the operator announcing the launch of its LTE network in the Netherlands, confirming its UK LTE launch date and increasing LTE speeds to 150 Mbps in Germany.
Due to new rules established by India's government, Vodafone could be forced to sell its 4.4 per cent stake the country's largest mobile operator, Bharti Airtel, which is worth around $1 billion (€753 million).
Vodafone announced it will combine its European businesses under the direction of Philipp Humm, who joined the carrier just a year ago from Deutsche Telekom's T-Mobile US unit. The move is seen as an attempt to more efficiently sell wireless, cable and TV services across the continent, a region that has battered Vodafone's finances in recent years.
UK telecoms regulator Ofcom has cleared 800 MHz spectrum for LTE deployment five months ahead of schedule. The spectrum was part of an auction in February that raised a total of £2.34 billion (€2.68 billion), and the big winners of the spectrum were Vodafone, 3 UK and Telefónica's O2 UK.