Cincinnati Bell Business, CBTS name VeloCloud as SD-WAN partner, enhances SaaS, voice offerings

Cincinnati Bell
Being able to continually expand its SD-WAN offering that supports various vendors will be important for CBB and CBTS, particularly as the service provider looks to appeal to large, multisite business customers.

Cincinnati Bell Business (CBB) and its CBTS subsidiary are going to offer a new SD-WAN offering with VeloCloud as one of its vendor partners, enabling it to provide nationwide support for its growing unified communications and cloud services portfolio.

As a customized VeloCloud Powered SD-WAN offering from CBB and CBTS, the new service features a network of strategically placed cloud gateways used for enhancing both Software as a Service (SaaS) and CBB’s Connected Office Voice offerings.

The new SD-WAN offering from CBB and CBTS includes enhanced Unified Communications as a Service, cloud migration, and SaaS. These capabilities will give customers a networking platform that can accommodate future technology capabilities.

“This managed VeloCloud SD-WAN product supports our portfolio of hosted collaboration applications, cloud computing, and other services that will further enable CBB and CBTS customers to have best-of-breed technologies and support the increasing technology demands of their customers,” said Christi Cornette, SVP of marketing for Cincinnati Bell, in a release.

RELATED: Cincinnati Bell Business’ NaaS bundles integrate SD-WAN capabilities for multisite businesses

CBB and CBTS determined VeloCloud was the right SD-WAN partner after conducting a series of tests that it said “delivered conclusive results and exceeded expectations.” Each of those tests looked at different scenarios of connectivity, ranging from dual MPLS, down to a single broadband or a wireless LTE link. At the end of the evaluation, CBB and CBTS concluded that the VeloCloud offering dramatically enhanced applications and remediated connection problems to provide a high-quality experience for voice and video.

For VeloCloud, whose growing customer roster also includes the likes of AT&T, Sprint and Windstream, winning CBB and CBTS also raises the company’s profile with service providers considering an SD-WAN play for their business units.

The new pact with VeloCloud appears to be the second stage of CBB and CBTS’ SD-WAN story. In February, the service provider introduced its Network as a Service (NaaS), a fully managed solution that bundles integrated SD-WAN capabilities to connect multiple, remote business locations. The NaaS offering is based on Cisco's Meraki technology and is designed for both SMB and midmarket companies with 1 to 1,000 employees. It can also accommodate enterprise organizations with over 1,000 employees.

Being able to continually expand its SD-WAN offering that supports various vendors will be important for CBB and CBTS, particularly as the service provider looks to appeal to large, multisite business customers.