AOL is boosting its programmatic advertising strategy, announcing that it has added video to its premium ad platform with five formats available to advertisers. Meanwhile, Yahoo said that its integrated marketing play with Honda saw big results in terms of viewers' brand awareness.
Welcome to our sixth annual Women in Wireline feature, where FierceTelecom 's editors recognize important women executives in the wireline segment of the telecom industry.
Arris Group has sold off its Arris Supplies unit to the UK-based Technetix Group for an undisclosed sum.
Lenovo's Motorola Mobility brand introduced a trio of new smartphones, including two intended for the U.S. market, and the company is embracing the direct-to-consumer route. Motorola is hoping its brand cachet and lower prices compared to flagship phones from Apple and Samsung Electronics that will give it a leg up over other OEMs that are also selling phones directly to consumers.
Regional operator and Sprint wholesale partner nTelos Wireless said it is ahead of schedule in deploying LTE across its footprint. The carrier also reported stronger year-over-year subscriber growth in the second quarter.
Pay-TV tech vendor Harmonic reported flat revenue totaling $103.1 million for the second quarter of 2015, down 1 percent from the comparable year-ago period.
Sprint said its network was not the culprit behind a recent media exposé that revealed how connected Fiat Chrysler vehicles were vulnerable to hacking and remote manipulation. Fiat Chrysler has made network-level changes to update the security of its vehicles and announced a voluntary recall of 1.4 million vehicles.
Verizon and CenturyLink may be anxious to shut down all of their copper facilities and transition to fiber, but each provider has told the FCC that de facto copper retirement is a "myth" and there's no need to include new requirements addressing the issue in its technology transition plans.
Five years from now, a viewer will turn on his or her television and see a host of content being offered that is tailored specifically to that individual. Not just a list of cable programs that are on, but a host of selections from TV programming to OTT content, to lifestyle and shopping recommendations-- all changing to suit the time of day or even the viewer's mood, so to speak. At least, that's what content providers want to happen.
AT&T Mobility hit back hard against the FCC's proposed $100 million fine for not being transparent enough with its grandfathered unlimited data plan customers about how and when their speeds would be reduced if they use too much data. In its formal response to the agency, the carrier called the fine "unprecedented and indefensible" and said a court would toss it out if the FCC decided to levy the penalty.