Outfront Media has announced a new deal that will see Sigfox installing its dedicated IoT network equipment on Outfront's outdoor advertising assets as part of Sigfox's plans to expand its network across the top 100 U.S. metro markets.
Sigfox last week announced its plans to expand before the end of 2016 by partnering with multiple site owners, including tower, rooftop and billboard sites. Those partnerships, like the one just announced with Outfront, will give Sigfox access to more than 230,000 sites across the United States.
"The U.S. is a huge growth market for Internet of Things connectivity, especially in smart cities, utilities, shipping and agriculture sectors that require large-scale and cost-effective communication," said Allen Proithis, president of Sigfox North America, in a statement. "Our partnerships with these site owners enables Sigfox to leverage existing sites to rapidly deploy our out-of-the-box connectivity solution in the U.S. market. Sigfox's low-cost Internet of Things connectivity complements cellular networks, and allows billions of additional devices to participate in the benefits of IoT."
For Outfront, the deal with Sigfox comes less than one year after the company announced a partnership with Diamond Communications to market and manage opportunities for wireless attachment placement on its outdoor assets.
Outfront has more than 25,000 sites, mostly within the most densely populated U.S. markets.
"This agreement marks our commitment to bring new innovative technologies and revenue to Outfront's business," said Andy Sriubas, executive vice president of strategic planning & development at Outfront, in a statement. "This Sigfox deployment is proof that our infrastructure can be an integral part of solutions that facilitate the rapid deployment of wireless networks while simultaneously providing connectivity to our boards."
"Sigfox is pleased to work with Outfront Media in the deployment of the SIGFOX global network across the U.S.," said Allen Proithis, president for Sigfox North America, in a statement. "The Outfront Media assets provide Sigfox with a flexible and creative option to install antennas and base stations for an efficient and cost effective roll out of sites to provide basic network coverage, in addition to filling strategic gaps that provide additional capacity in specific geographies."
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