Amanda Tierney is riding a wave of ongoing new wholesale service opportunities as Vice President of Wholesale Market Management at Level 3 Communications (Nasdaq: LVLT).
Despite the obvious telecom industrywide slowdowns in traditional legacy voice, Level 3's wholesale revenues were up from $351 million in Q1 2011 to $358 million in Q2 2011.
Over the past decade, Tierney has overseen various wholesale initiatives for Level 3, including its Cable Markets division and as a director of its Strategic Director & GM, Large Enterprise, Cable & Voice Services Providers division.
These days, Level 3's biggest wholesale opportunities are focused on selling its growing host of enterprise services (Ethernet, optical services, SIP trunking, and VoIP) to resellers through its recently debuted Wholesale Partner Program and, of course, wireless backhaul.
Leveraging the International Telecoms Week event in May to debut the Wholesale Partner Program, Tierney said the program is designed as an easier way for domestic and international wholesale service provider customers to resell Level 3's services to their respective multisite business customers outside of their own region.
"We're trying to provide a better customer experience for something we've been doing all along," Tierney said in a previous interview with FierceTelecom. "The Wholesale Partner Program is set up to support the reseller side of our carrier customers, which is a customer that's purchasing services from us to support a specific multi-location enterprise deal as opposed to purchasing connectivity that might support traffic in aggregated form along with all kinds of other traffic."
Likewise, Tierney and Level 3 Wholesale take a similar approach to wireless backhaul. On the wireless backhaul side, Level 3 emphasizes the idea that leveraging its own fiber and Ethernet is the first line of defense, neither will be available in every market they have to serve. To fill in the gaps, they'll leverage other solutions, such as microwave, from another service provider partner.
Earlier this year, Level 3 won a wireless backhaul contract to support Verizon Wireless' 4G LTE rollout in rural parts of New England and in the West that leveraged a mix of fiber and microwave.
Tierney said that "where it makes sense to build out fiber we will, and where it makes sense to bring another solution to bear we'll do that," adding that "microwave has been a great way to solve the problems" they face in reaching cell towers in hard to reach areas."
By staying flexible with how they serve customers, Tierney and her wholesale team will likely be able to tackle any new opportunities that come their way.