Maura Mahoney, Vice President of Marketing and Business Development for Sidera, has had a front seat in one of the industry's most compelling business moves: splitting RCN Metro away from its parent company, RCN, delisting from the Nasdaq and rebranding as Sidera, with a new focus on improving and expanding fiber network service to its business customers.
"(W)e wanted to take this as an opportunity to relaunch the company and go forward with who we are," Mahoney said in a 2010 interview with FierceTelecom. "We did not want to see ourselves as another Tier 2 service provider, we wanted a name that represented who we are today." The choice of Sidera, which is Latin meaning a constellation of stars, was apt.
Mahoney joined RCN Metro--now Sidera--in 2007 through RCN's acquisition of NEON Communications, bringing extensive experience in communications and marketing for the telecom industry with her. She is a veteran of Bell Atlantic, now Verizon Communications, and various predecessors. The result is a wide skill set that goes beyond sales and marketing and into challenging fields such as customer relationship management, new product development, market and business development, and more. In 2009, she was appointed vice president of marketing and business development.
It's in her role as VP that she oversees much of the activity surrounding Sidera's continuing network expansion. In July, the company announced that it is adding several new data centers in northern Virginia, CED reported. Sidera already serves several financial institutions in New York and New Jersey, offering colocation and metro Ethernet, and a network that stretches to Portland, Maine, Chicago, Toronto, and Washington, D.C.
Mahoney takes those customer relationships seriously, particularly important for a company whose focus is on enterprise customers in need of high-speed, low latency networks. "In terms of provisioning, we're a very high-touch organization," she said in the FierceTelecom interview. "...It's a person, it's not a call center, who will work throughout the process with them."