TelePacific's three-legged stool Ethernet approach

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What TelePacific lacks in size--it serves primarily Nevada and California--the CLEC makes up in its aggressive service rollout and a strong customer always comes first mantra to challenge area incumbents AT&T (NYSE: T) and CenturyLink (NYSE: CTL).

TelePacific is taking the same approach to delivering Ethernet. Taking what it calls a three legged stool approach, TelePacific's Ethernet suite includes standard Ethernet over TDM (DS1/DS3) and retail and wholesale fiber-based solutions, but of course the reality, it even admits on its website, is that to get fiber-based Ethernet "your building must be served by fiber."

And that's where its EoC service comes in. As of the end of 2010, TelePacific had 52 wire centers online, with plans to have 120 EoC Local Service Offices (LSOs) online with local ILECs by the end of Q1 2011.

By the end of 2011, TelePacific plans to have EoC in about 200 LSOs.

Telepacific network map

TelePacific network map.

Available in speed increments as low as 1 Mbps up to 20 Mbps depending on the business location from the nearest CO (central office), EoC is part of a broader Ethernet delivery strategy TelePacific is using to give its SMB (small to medium business) customers more flexibility in how they scale bandwidth.

"With a T1 what you see is what you get: you get 1.5 Mbps and if you want two T1s you double the cost, whereas with EoC you have that variable amount of bandwidth you can provide," said David Hold, product marketing manager for TelePacific in an interview with FierceTelecom.

Of course, Hold admits that even with EoC, TelePacific is still beholden to the physical limitations of copper, so "if someone wants something out of range we can go NxT1 or jump up to DS3," adding that "the key there is the handoff to the customer is always Ethernet so it's consistent."  

Not content on being just a dumb pipe, TelePacific has begun sweetening its EoC offering with the addition of SIP-based SIP-based SmartVoice service. Like its Ethernet options, customers that purchase an EoC-based voice bundle will get speeds from 1-20 Mbps, while those that purchase the Ethernet over TDM option, SmartVoice can scale up to 135 Mbps.

Throughout the rest of 2011, TelePacific's story will be expanding its EoC availability, a process that will enable it to more effectively compete for multisite business customers that have higher bandwidth needs it could not fulfill before.

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TelePacific's three-legged stool Ethernet approach