Verizon Business' president Fran Shammo made it a goal for 2009 and 2010 to establish a marketing campaign that would dispel the myth that Verizon Business is just a data company. Certainly, the continued expansion of its global Ethernet footprint is contributing to that goal.
Now reaching 31 countries, including the U.K., France, Germany, India, Australia, Canada, Hong Kong, Singapore and South Korea, Verizon Business recently announced that it is expanding its global Ethernet and now Virtual Private LAN Service (VPLS) footprint on two fronts.
This expansion strategy includes a mix of its own On-Net network facilities (its Converged Packet Architecture network) that it has built throughout the U.S., EMEA, and Asia-Pacific. Then, Verizon leverages a large base of access partners (125 partners and 231 services) and Ethernet-Network to Network Interconnection (133 to date in EMEA, APAC and the Americas) agreements.
Of course, even a service provider as large as Verizon Business does not have network facilities to deliver Ethernet in every country it serves.
To overcome the Ethernet interconnection issue, Verizon Business integrates various access arrangements with other carrier partners as part of the service arrangement it delivers to the customer. This process makes the underlying transport going into the locations transparent.
"We have an extensive on-net footprint, but we don't have on-net facilities to every location that a customer has," said Mike Volgende, director of global Ethernet solutions for Verizon Business. "What we have done is put a lot of emphasis on our global interconnections with partners and with other carriers so we can deliver the services of our CPA platform and our global systems platform and deliver the access that meets what a customer's application requirements are."
But you can't just be anyone to be a partner on Verizon's Ethernet expansion process. Volgende explained that any of its third-party E-NNI or access partners must ensure a proper level of Quality of Service to pass onto its end-customers.
Each of its off-net access and E-NNI partners must pass a rigorous testing process to ensure that they make the underlying access mechanism delivering the Ethernet service transparent to the end-user.
"To complement our on-net arrangements, we have implemented a rigid certification process for third-party Ethernet carriers that fully integrate those off-net access arrangements as part of our global service arrangement we are delivering to our customers," Volgende said. "The reason why we have a certification process is we want to ensure a consistent level of service to our end-user customers."