Video is key

With the 25 Mbps being brought to homes TDS has a new foundation not only to deliver traditional data services, but also new video services like IPTV.

At this point, TDS has primarily rolled out its IPTV service in the markets where it has overbuilt the regions FTTH, but not yet over copper.

Still only a small portion of its customer base, TDS is offering IPTV over FTTH in the Mt. Juliet and Farragut, Tenn. markets. Competing head to head with Charter and Comcast, it passes 15,600 homes with FTTH and IPTV in both markets.  

"We did not view ADSL2+ as a viable platform for deployment of IPTV, and it remains to be seen if VDSL2 would fare better."

As an important piece of its wireline service repertoire, TDS will continue to examine ways it can expand the reach of its IPTV service into additional markets.

However, Paker is a bit wary about the idea of delivering IPTV over copper--a method used by AT&T and CenturyLink in their respective IPTV deployments.

"We did not view ADSL2+ as a viable platform for deployment of IPTV, and it remains to be seen if VDSL2 would fare better," he said. "Our view is you need to have at least two to three HDTV streams and that's a bit of a challenge on ADSL2+ so were interested in seeing what happens with VDSL2 here."

Regardless of what the future technology approaches hold, TDS knows that 25 Mbps isn't the last stop on its wireline broadband journey.

"The evolution of bandwidth is a continuum and usage is a continuum, so we're not presuming 25 Mbps is the end of the line, so we want to be as proactive as possible in getting it out there and getting it through our integration cycles," Paker said.  

Video is key
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