360networks is playing to the smaller service provider's struggle to peer with larger content providers with its new Virtual Internet Exchange (VIX) service.
Leveraging the same Layer 2 Ethernet service it launched in January, VIX will enable any service provider (wireless operator, ISP or cloud provider) to interconnect colocation at major public Internet peering points.
Traditionally, smaller ISPs had little choice but to purchase expensive Internet Transit links and build necessary network diversity to ensure network uptime. Instead, the VIX gives smaller ISPs direct interconnectivity to major Internet exchanges and other service providers so they can access and deliver content to their business and consumer subscribers.
Because VIX allows a smaller ISP to connect to any of these peering points, a regional ISP can either get connectivity to all of the other major peering point facilities or a wholesale customer can buy a connection to one of the facility from any point of presence on the network located in 360networks' Western U.S. territory.
As reported in ConnectedPlanet, 360networks said a number of customers have signed up for the new service. Already available in nine colocation facilities located in the Western U.S., 360networks plans to bring the service to three additional locations.
360networks introduces Layer 2 Ethernet service
Brady Adams, CTO of 360Networks on wholesale services and making the legacy to next-gen network transition
Rick Coma, Senior Vice President, Business Development, 360 Networks
2010's wholesale service provider allstars
2010's wholesale service provider allstars - Part II