8x8 (Nasdaq: EGHT) has enhanced its presence in the UK market by establishing an agreement with Interxion, a European data center and carrier-neutral provider.
A key element of this agreement is scale. Interxion currently operates 34 data centers in 13 cities across 11 countries, which include 450 carriers and Internet service providers and 19 European Internet exchanges.
One of the unique attributes of this expansion is that the service provider has implemented new "Geo Routing" technology across its network that it says dynamically routes calls to the nearest data center using location information such as a user's public IP address.
Mehdi Salour, vice president of Network Operations for 8x8, said in a release that the agreement with Interxion "not only enhances 8x8's geographic diversity with increased availability and redundancy, it also provides a local presence for our multinational customers that require a footprint in Europe."
The service provider added that the new data center location will help it address mid-market customers that are increasing their usage of cloud services in both larger U.S. locations and in international markets such as Europe.
International expansion has been an ongoing theme for 8x8. In addition to Europe, the service provider has been making similar moves in both Canada and Asia Pacific. Earlier this year it launched IP Virtual Office cloud services throughout Canada and struck a partnership with Japan-based SoftBank to offer virtualized cloud-based data services.
- see the release
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