ABC could gain new benefits by bringing targeted ads to mobile devices

Steve Donohue, FierceCableAs ABC debuts its ABC Now video app that lets cable viewers in New York and Philadelphia watch live programming on their iPad, the next logical step would be deliver hyper-targeted ads to these users. Steve Donohue, editor of FierceCable, examines the potential that ABC and its cable partners could gain by delivering ads to viewers based on their browsing history. Read more

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