As it continues down its turnaround path, Alcatel-Lucent has decided to appoint Stephen Carter as the company's newly created Chief Marketing, Strategy and Communication Officer. When Carter officially joins the company in April, he will have global responsibility for Alcatel-Lucent's marketing, strategy and communications.
A key task for Carter will be in helping the Franco-American company executing its applications-centric goals. In a prepared statement, Ben Verwaayen, CEO of Alcatel-Lucent, said "a vital next step for our company is to transform our marketing and bring the Alcatel-Lucent strategy to life for our customers and for the market. I am delighted to welcome Stephen to the Executive Team, and know he will bring the leadership needed in these key areas."
Carter is not a newcomer to the telecom industry. Prior to taking the new post at Alcatel-Lucent, Carter is best known as the architect of the U.K.'s "Digital Britain" report and as the director of Ofcom, U.K.'s telecom regulator. He also spent time as a managing director for the former NTL Communications, now Virgin Media.
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