Similar to most small to medium-sized businesses (SMB), the mid-sized business also usually lacks the in-house IT capabilities of a larger enterprise, but AT&T says "we can help." Leveraging the success of its Tech Support 360SM for SMBs, AT&T will extend its Tech Support 360 Desktop Helpdesk Minutes to mid-sized businesses with 15-50 employees. AT&T will offer mid-sized businesses a suite of IT services, including online computer support, installation assistance, and 24-hour, 7-day-a-week PC support over any broadband connection. In addition, AT&T will offer a block of TechSupport 360 Helpdesk minutes a business could use for all company-owned computers at a starting price of $20 per month for 200 monthly minutes.
If anything, AT&T's IT service for the medium-sized business market illustrates that service providers want to create greater value by offering services that have traditionally only been available to large enterprise customers. These services are one way the ILEC can fend off cable's aggressive drive into the SMB and mid-sized business markets with high speed data and support services. So far, AT&T's IT services bet appears to be resonating with smaller sized businesses. As of July, AT&T reported it had signed up over 100,000 SMB customers for the Tech Support 360 service.
- see the release here
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