AT&T's (NYSE: T) upcoming launch of its 1 Gbps FTTH service next week in San Antonio illustrates that the service provider has become a major overbuilder challenger to the city's cable operators Comcast (NASDAQ: CMCSA) and Time Warner Cable (NYSE: TWC).
While overbuilders like AT&T, Grande and GVTC still trail Time Warner Cable and Comcast in overall subscribers, a new report from across platforms illustrates that it is gaining momentum.
According to the research firm, overbuilders have built out service to 178,617 or 20.9 percent of the San Antonio market. AT&T currently has 133,942 subscribers, while cable overbuilder Grande has 44,673 subscribers.
Cable still has the upper hand in the San Antonio market, commanding 293,323 subscribers or 34.3 percent of the market. Out of that mix, Comcast has 45,815 while Time Warner Cable has 237,317 subscribers.
San Antonio will become the latest Texas city, following Austin, Dallas and Fort Worth to get its 1 Gbps service. Additional agreements also have been reached in North Carolina to bring AT&T GigaPower to Raleigh-Durham and Winston-Salem.
In tandem with its aggressive rollout into the city, AT&T has also named company veteran Kevin Ryan as its market manager for San Antonio. Ryan will oversee A&T's efforts to raise awareness and inform customers about the benefits of getting access to its GigaPower network.
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