AT&T (NYSE: T) isn't letting up on its 1 Gbps fiber-based broadband initiative, announcing that it will expand the service in over 10 markets across its wireline footprint.
Some of the new markets are in the Midwest, South and West, including Chicago, Dallas, Miami and Los Angeles.
In the first part of these builds, AT&T will bring 1 Gbps service to more homes, apartments and small businesses.
Depending on the specific market, AT&T has priced the 1 Gbps service for residential customers at either $70 or $90 a month. Some markets like Fresno, California are priced at $90 a month while San Diego customers can get gigabit service for $70 a month.
What's striking about AT&T's pricing scheme is that it will offer the service for $70 where it directly competes with the impending threat from Google Fiber. However, residential customers who want the standalone $70 a month product must agree to have their web activity tracked via AT&T's Internet Essentials program.
AT&T said that it has "plans to expand the availability of ultra-fast internet speeds up to 1 gigabit per second in parts of 31 more areas -- at least 56 metros in total."
The service provider is being no less aggressive on the business services side, expanding its 1 Gbps fiber-to-the-premises (FTTP) services in AT&T Fiber Ready buildings. Previously, AT&T offered a set of speeds ranging from 2 Mbps to 300 Mbps in a series of asymmetrical and symmetrical profiles.
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