AT&T (NYSE: T) and ESPN are giving University of Texas college football fans another way to follow their team by providing live online and iOS app access to the Longhorn Network.
As an illustration of the growing TV Everywhere trend, U-verse customers who get Longhorn Network as part of their current video subscription service will be able to access the network's live events on various devices, including PC, iPhone, or iPod Touch at any location.
To access the new service, customers will have to provide their AT&T U-verse member IDs and passwords to access live content online at LonghornNetwork.com and on iPhone and iPod touch via the Longhorn Network app, which they can download for free in the App Store.
Some of the available programming includes three UT home football games--including the season opener against New Mexico State on Aug. 31--Ole Miss on Sept. 14 and Kansas on Nov. 2, and exclusive pre- and post-game coverage of all Texas football games in Texas GameDay and Texas GameDay Final.
In addition to football, the network provides live coverage of men's and women's basketball, baseball, softball, volleyball, soccer, tennis, rowing, track and field and golf. Select NCAA events featuring Texas round out the robust program schedule.
While AT&T's new service is not entirely unique--other telcos like Verizon (NYSE: VZ) and CenturyLink (NYSE: CTL) could provide similar access to regional content in the markets they serve--the capability plays into the consumer's desire to get content that's meaningful to them regardless of their location.
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