AT&T (NYSE: T) on Wednesday introduced its new Partner Exchange program as a way to help solutions providers sell its suite of IP-based services to their business customer base.
Focused on three segments--mobility managed services, cloud and networking solutions--AT&T says its Partner Exchange program will be able to expand and enhance its existing relationships with over 700 solution providers while making it attractive for new partners to join.
The company is targeting IT consulting and services experts who create and deliver solutions to their business customers by combining a set of hardware and services from various vendors and service providers to solve a specific problem.
In an effort to enable solution providers to develop their own customized solutions for their customers, AT&T is opening up its application programming interfaces (APIs). At the same time, companies will be able to have solutions that are integrated with the larger AT&T IP network.
One solution provider that is taking advantage of this new alliance is Alliant Technologies, which leverages AT&T to deliver its host of infrastructure platforms, cloud services and MPLS-based IPO network solutions.
"AT&T is doing business differently, by creating a compelling program that makes it easier for solution providers to do business with them and enables us to own the business customer relationship," said Bruce Flitcroft, CEO and founder of Alliant Technologies, in a release about the company's partnership with AT&T.
The establishment of this program comes at a time when AT&T overall is seeing continual growth in its cloud and IP-based services sets. While overall Q4 2012 business service revenues declined 2.1 percent to $9.1 billion year-over-year, they rose 0.6 percent sequentially from Q3 2012. A key part of its business services growth was IP-based business services, which grew 10.6 percent year-over-year, and total business IP data revenues, which grew 2.4 percent year-over-year.
- see the release
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