Coming off another successful quarter of new subscriber additions, AT&T (NYSE: T) is playing into its U-verse subscribers appetite for content by extending its affiliation agreement with Starz Entertainment for its premium channels, HD and on-demand services.
Neither company revealed financial terms of the deal.
Complementing the expanded agreement is the acquisition of authenticated online rights to deliver Starz Online and Encore Online services to its premium U-verse subscribers.
This new agreement paves the way for AT&T to deliver the MoviePlex premium channel and associated MoviePlex On Demand, MoviePlex HD On Demand, and MoviePlex Online services.
Adding more content and more options that allow users to access premium content from its relationship with Starz Entertainment will give AT&T some competitive weapon to battle cable in the markets where it currently has U-verse available.
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