AT&T (NYSE: T) continues to increase the penetration of its U-verse speed tiers, announcing that it is offering the 75 Mbps service tier in parts of another six markets.
Among the new markets where the service provider is now offering the 75 Mbps speed tier include markets in the Midwest and Southeast: Grand Rapids, Mich.; South Bend, Ind., (plus nearby areas in Michigan); Milwaukee, Wis.; Baton Rouge, La.; Mobile, Ala.; and New Orleans.
Eligible customers in these markets have the option of bundling the 75 Mbps offering with a qualifying U-verse TV package, including the ability to be able to watch 220 channels inside the home and more than 130 channels outside the home.
These latest markets build on AT&T's recent expansion of the 75 Mbps service it launched in February in Monterey and Sacramento, Calif.; Fort Lauderdale and Miami, Fla.; Augusta, Ga.; St. Louis, Mo.; Cleveland, Columbus and Toledo, Ohio; Charleston, S.C.; and El Paso, Texas.
In December, the service provider began offering the 75/8 Mbps service option in four markets: parts of Monterey and Sacramento, Calif.; Toledo, Ohio; and El Paso, Texas.
Expanding the 75 Mbps tier into new markets is part of AT&T's multibillion Project VIP effort that was launched in the fall of 2012 for its existing copper-based broadband U-verse network.
With much of its customers being able to get higher speed IP-based broadband services via Project VIP, AT&T began focusing during the fourth quarter on what it says is "profitable" customers. By moving to focus on profitable customers, the service provider reported during that period that it only added 405,000 U-verse broadband and 73,000 new U-verse TV customers, which was down from the 194,000 added in the same period of 2013.
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