AT&T (NYSE: T) believes that U-verse subscribers should be able to get all of their content, including premium paid content, wherever they are from any device.
The service provider is continuing this content anywhere drive by giving its U-verse users full access to HBO and Cinemax's online video portals HBOGO.com and MAXGO.com.
U-verse customers that have an existing HBO and/or Cinemax subscription will be able to get free, unlimited access to HBO and Cinemax content at any time and any U.S. location. To get access to these services, U-verse users will leverage their existing U-verse TV log-in ID and password at HBO GO, MAX GO, and soon, U-verse Online.
Users will not only be able to access new content after it premieres on HBO and Cinemax, but also create a Watchlist that AT&T says "keeps track of bookmarked content for later viewing" and other special features such as interviews and behind-the-scenes stories.
This latest initiative complements AT&T's recent moves to allow users to view U-verse content on various mobile devices, including most recently a number of Android devices.
- see the release
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