AT&T hatches plan to lure wireless subscribers to U-verse bundles

AT&T (NYSE: T) thinks that its wireless customers could be another source of wireline revenue so it's offering them a discount on their growing U-verse IPTV service bundles.

The new bundle offering is only available existing wireless subscribers and requires that they sign up for U-verse as well as for Internet service.

Existing wireless subscribers that sign up for the triple play bundle will receive a $45 monthly discount for six months, which includes U-verse Internet Max 12 Mbps speed tier, resulting in $270 in total savings.   

"We value our existing wireless customers and are thanking them with our best monthly discount for adding U-verse TV," said Joey Schultz, vice president of consumer marketing for AT&T Mobility and Consumer Markets in a release. "Consumers like to buy bundles to save money, and we know that customers who have U-verse and wireless services today have greater satisfaction because their services work together in new and meaningful ways.

Launching this bundle offering comes at a critical time when much of AT&T's wireline revenue continues to shift from traditional TDM-based voice services to IP-based services like U-verse, a trend that will likely be seen when the telco announces its Q1 2011 earnings this week. As of the end of 2010, AT&T had about 2.99 million U-verse TV customers, beating out many of the largest cable MSOs who have seen their subscriber numbers continue to decline.

For more:
- see the release
- here's FierceIPTV's take

Related articles:
AT&T's Q4 wireline results bolstered by IP-based business, consumer services
AT&T's De La Vega: U-verse bundles continue to drive wireline growth
AT&T's Lindner: IP services drive consumer, business wireline growth

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