AT&T hatches plan to lure wireless subscribers to U-verse bundles

AT&T (NYSE: T) thinks that its wireless customers could be another source of wireline revenue so it's offering them a discount on their growing U-verse IPTV service bundles.

The new bundle offering is only available existing wireless subscribers and requires that they sign up for U-verse as well as for Internet service.

Existing wireless subscribers that sign up for the triple play bundle will receive a $45 monthly discount for six months, which includes U-verse Internet Max 12 Mbps speed tier, resulting in $270 in total savings.   

"We value our existing wireless customers and are thanking them with our best monthly discount for adding U-verse TV," said Joey Schultz, vice president of consumer marketing for AT&T Mobility and Consumer Markets in a release. "Consumers like to buy bundles to save money, and we know that customers who have U-verse and wireless services today have greater satisfaction because their services work together in new and meaningful ways.

Launching this bundle offering comes at a critical time when much of AT&T's wireline revenue continues to shift from traditional TDM-based voice services to IP-based services like U-verse, a trend that will likely be seen when the telco announces its Q1 2011 earnings this week. As of the end of 2010, AT&T had about 2.99 million U-verse TV customers, beating out many of the largest cable MSOs who have seen their subscriber numbers continue to decline.

For more:
- see the release
- here's FierceIPTV's take

Related articles:
AT&T's Q4 wireline results bolstered by IP-based business, consumer services
AT&T's De La Vega: U-verse bundles continue to drive wireline growth
AT&T's Lindner: IP services drive consumer, business wireline growth

Suggested Articles

On the heels of TalkTalk shareholders approving the deal to sell FibreNation to CityFibre, CityFibre is now targeting 8 million premises in the U.K.

Cisco's Kevin Wollenweber has turned into a COVID-19 sleuth of sorts over the past few weeks as he tracks the virus' impact on networks.

The coronavirus pandemic has led to organizations of all sizes sending their employees home for work, but will they want to return to the office?