AT&T's (NYSE: T) newly enhanced mosaic application for U-verse is yet another way the telco is trying to differentiate itself from being a another me-too video service. The enhanced My Multiview service enables customers to simultaneously view up to four channels through one main window with audio and up to three small windows with only video.
A key point of the enhanced My Multiview application is ease of use. U-Verse subscribers can pick up to 55 channels to be included on their respective My Multiview menu. Unlike traditional channel browsing that requires users to either scroll through a program guide to get what they want or surfing one channel at a time, users can simply tune to My Multiview to scroll through the picture-in-picture screens to see their favorite channels.
Because My Multiview can be customized for each receiver in the home, each family member can create and save their own Multiview based on their personal preferences.
In tandem with the enhanced My Multiview application, AT&T is now offering a $25 monthly discount on U-Verse TV packages for six months. New subscribers have the option of purchasing a low-cost U-Verse TV package at $29 a month.
- see the release here
- CED also has this coverage
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