Two million IPTV customers can't be wrong for going with AT&T. AT&T revealed today during the UBS 37th Annual Global Media and Communications Conference that two million customers subscribe to its U-Verse IPTV service.
By reaching the 2 million subscriber mark, AT&T is on track to reach 200,000 new subscriber additions for Q4 09. Since 2008, the ILEC has brought on one million customers in 22 states. This comes after AT&T added 240,000 new U-Verse TV customers in Q3 09, an increase from the 232,000 it added in Q3 2008.
Fellow RBOC Verizon, while not delivering IPTV but rather a hybrid IP/RF video product, said yesterday that it's on track to reach its one million subscriber addition goal for 2009 for FiOS TV, meaning it would add 200,000 subscribers for Q4 09.
In addition, AT&T launched its new U-Verse High Speed Internet Max service, which will deliver 24 Mbps downstream and 3 Mbps upstream. Initially available in its Austin, San Antonio and St. Louis markets, AT&T will expand the availability of the service to other U-Verse markets. At a relatively competitive $65 a month price, the Internet Max service can be bundled with U-Verse TV, wireless service and U-Verse voice.
"This has been an outstanding year for U-verse, and we're glad that customers are responding to the value, choice and simplicity we're adding to this service," said Ralph de la Vega, chief executive officer of AT&T Mobility and Consumer Markets during the conference. "Customers love that they can get a complete and integrated quad-play of services with U-verse, and that's why we continue to enhance our entire bundle with new apps and more broadband choices. We've shown what we can do with our advanced IP platform, and we're not done yet."
And building new data bundled service offerings with incentives will be key for AT&T as the cable operators continue to aggressively target all of the RBOC territories with enhanced DOCSIS 3.0 services.
- see the release here
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