AT&T's cloud, unified communications service message resonates with European MNCs

AT&T (NYSE: T) has found that as European carriers focus more of their attention on expanding their global presence, it is making it easier for the carrier to win business in the region.

Andrew Edison, head of AT&T's EMEA business, told TotalTelecom that European-based service providers are "having to become more global" and are focusing more of their attention on expanding their presence in other non-European markets such as Asia.

Proof of AT&T's growing presence in Europe is already being seen with the service provider's win in December to provide a 1,700-site, 60 country WAN network to Germany's Linde Group.

Among the many goals that AT&T believes it can help MNCs achieve are reducing complexity and costs in addition to driving collaboration, mobilization and productivity. From a technology perspective, AT&T believes that cloud services, telepresence and unified communications (UC) will be the dominant items on European MNC's respective wish lists in 2011.

There are a few things working in AT&T's favor when it comes to cloud services and UC.

AT&T currently has a global footprint 38 data centers, while it won a 150,000-user, 90-country deal with Dutch oil giant Shell.

And while AT&T won't release its Q4 2010 earnings until January 27th, the telco will likely capitalize on the momentum it created in Q3 2010 where it reported $1 billion in new European business sales.

For more:
- Total Telecom has this article

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