The top U.S. wireless operators collectively spent about $169 million on TV advertising in September. AT&T took the lead with 35.5 percent of the total, while Verizon took second place at 27 percent and T-Mobile followed third at 10 percent.
In a new feature conducted with TV advertising measurement firm iSpot.tv, The top 5 wireless ads: AT&T outspends T-Mobile, Verizon in September, FierceWireless tracks TV advertising spend of the top wireless operators.
Check out FierceWireless' new report here.