AT&T, Sprint, T-Mobile and Verizon led wireless advertising in 2015

wireless advertisingWhether it is Verizon's (NYSE: VZ) colored balls commercial or T-Mobile (NYSE:TMUS) CEO John Legere's infamous competition rants, it's clear that wireless operators spend a lot of money advertising their brands.

In its latest wireless industry advertising spending and digital engagement report, "The top 10 advertisers in wireless in 2015: From AT&T to Straight Talk," FierceWireless -- through a partnership with TV advertising measurement firm iSpot.tv -- takes a look at the wireless industry's advertising spending and digital engagement during 2015.

According to iSpot's measurements, 35 wireless brands placed 466 spots 440,000 times for a total ad value of $1.89 billion in 2015. Check out FierceWireless' report here.

Suggested Articles

Expect a full dose of Kubernetes at next week's VMworld conference in San Francisco, according to VMware CEO Pat Gelsinger.

If there is indeed a global recession in the offing, no one has told the top cloud and colocation providers.

On the same day as its second quarter earnings, VMware announced it's buying Carbon Black and Pivotal for a combined value of $4.8 billion.