AT&T, Sprint, T-Mobile and Verizon led wireless advertising in 2015

wireless advertisingWhether it is Verizon's (NYSE: VZ) colored balls commercial or T-Mobile (NYSE:TMUS) CEO John Legere's infamous competition rants, it's clear that wireless operators spend a lot of money advertising their brands.

In its latest wireless industry advertising spending and digital engagement report, "The top 10 advertisers in wireless in 2015: From AT&T to Straight Talk," FierceWireless -- through a partnership with TV advertising measurement firm iSpot.tv -- takes a look at the wireless industry's advertising spending and digital engagement during 2015.

According to iSpot's measurements, 35 wireless brands placed 466 spots 440,000 times for a total ad value of $1.89 billion in 2015. Check out FierceWireless' report here.

Suggested Articles

BT bolstered its cybersecurity operations in Europe with a new security operations center in Paris and upgrades to two of its existing facilities.

Cloudian today announced a fully native S3-compatible object storage system for VMware Cloud Providers that's managed from VMware vCloud Director.

Windstream Enterprise is relaunching its Virtual PBX for Hospitality at tomorrow's Hospitality Industry Technology Exposition Conference.