AT&T takes U-verse to Decatur, Ala., plans to wind down rollouts in 2011

Starting today, Decatur, Ala. will have a new option for video as AT&T (NYSE: T) plans to bring U-verse services to parts of the region.

Decatur is just one of many new areas where AT&T has been taking its U-verse set, which includes its AT&T U-verse TV, AT&T U-verse High Speed Internet and AT&T U-verse Voice.

What's perhaps more revealing is that it comes just as AT&T's CFO Rick Lindner reported in its Q3 earnings this past week that it plans to start winding down its expansion of U-verse into new markets by the end of 2011. "At the end of '11, we'll be starting to wind down the primary build activities we had around U-verse," he said.

Over the past year, AT&T has made continual progress with U-verse, adding 236,000 new subscribers in Q3 and 2.7 million in total.

Interestingly, a growing number of U-verse subscribers are opting for service bundles. Ralph de la Vega, AT&T's president and CEO, said that "more than three-quarters of U-verse subscribers have a triple- or quad-play bundle with us."

Although AT&T has been ramping up its higher broadband speeds and video services, including ramping up broadband rates and reach on its existing copper via VDSL2 with pair bonding, the telco continues to be attacked by cable operators in its legacy non U-verse markets where they can deliver 50 and even 100 Mbps data services in addition to various video packages.  

For more:
- see the release
- CED has this article

Related articles:
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Is AT&T's VDSL pair bonding enough to compete with cable?
AT&T takes U-verse into Austin, Tx condo community
AT&T brings U-Verse to upscale Dunwoody, Ga. development
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