AT&T taps Lee to be company's new CMO

AT&T (NYSE: T) is shuffling its top ranks by appointing Lori Lee as the company's chief marketing officer, replacing Cathy Coughlin, who has stepped down from the role she held for eight years.

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Coughlin, according to an Ad Age report, will continue to remain an employee of AT&T, serving as a consultant for AT&T Chairman and CEO Randall Stephenson. She is best known for leading the service provider's anti-texting-and-driving campaign "It Can Wait" campaign.

Lee, who has been with AT&T since 1997, recently served as the EVP of the telco's Home Solutions division. In that role, Lee led the strategy, marketing and operations for AT&T's consumer wireline organization.

An AT&T spokesman told Ad Age that it has not named a replacement for Lee.

A key part of the Home Solutions growth strategy has been its U-verse video and broadband services. During the fourth quarter, the service provider reported that U-verse revenues rose 21.9 percent year-over-year, driving up residential wireline revenues slightly by 0.1 percent to $5.6 billion.

AT&T's marketing ranks have been in a state of flux. In addition to Coughlin stepping down, AT&T Mobility's Daryl Evans left to take another position at MediaLink in October. Later, in December, Esther Lee, a senior VP branding expert who reported to Coughlin, left AT&T to take on the CMO role at MetLife.

For more:
- Ad Age has this article

Related articles:
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AT&T battles legacy losses with U-verse gains, but sets focus on profitable customers
AT&T plans to shut down 'certain' copper network assets
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