The nation's two biggest telcos promised a Senate committee yesterday that they would not track the web usage of Internet users without definitive consent. The statements by AT&T and Verizon collectively take a swipe at Internet service providers who favor "opt out" policies for consumers who don't want their usage tracked. Criticism against web tracking for the purposes of developing targeted advertising has been mounting for many months, and the statements from these two firms further the likelihood that some kind of "opt in" policy--or at least a policy of full disclosure--will become the norm.
- see this story at The Washington Post
Microsoft enables targeted advertising
Rep. Ed Markey has sought an opt-in rules for Web tracking