Bell Canada upgrades customer service

Bell Canada rolled out a new customer service initiative Wednesday, promising faster response time to service issues in an effort to stem the loss of both landline and internet customers. Customers of the telco have suffered through extended wait-times for years, waiting an average of 39 hours last year, according to reports.

The new initiative promises same-day service to customers who contact the telco before 11 a.m., and next-day service for later service inquiries. Customers wanting next-day installation of TV, internet or cable can pay a premium of $60 for that service.

Bell Canada reported that high-speed internet repair times were a priority, as more and more customers depend on the service for both business and personal aspects.

Bell Canada CEO George Cope, who took the reins in July, cut thousands of middle management positions to open budget space for the expanded technical service and improved call center operation, part of his 100-day plan to improve the company's lagging brand. 

For more:
- The Globe and Mail has the skinny on BC's shiny new look. Article.

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