Broadsoft contest aims to inspire mash-ups

VoIP platform vendor Broadsoft has initiated a voice application mash-up contest, becoming the latest in a string of vendors and carriers attempting to stoke the next generation of voice applications with a bid for dollars and some time under the spotlight. The other intended result is to make Broadsoft's platform more lucrative and useful to the vendor, its carrier customers and end users.

The Xtended Voice Mashup Contest will run through Sept. 2, and follows Broadsoft's recent efforts to add Web-base application programming interfaces to its Xtended platform, and to create an Xtended Marketplace initiative.

As traditional landline voice services continue to wane, the industry seems intent on accelerating the next era of voice applications with contests and other promotional escapades, but the market, of course, will have the final say on which new applications are the real winners.

For more:
- read this report at Telephony