Not many telcos have been aggressive about promoting so-called "green" strategies in these environmentally-friendly times (and when we say "not many," we are being very generous). However, BT has been one of the exceptions, last year launching a sustainability service for corporate customers. Now, the U.K. telco is not only cutting its own carbon emissions, but again urging its customers to do the same. The company said this week it plans to continue reducing its carbon emissions at a rate of about 10 percent annually for the next 12 years, but also is rolling out a carbon emission reduction model for corporate customers called the Climate Stabilization Intensity Target. Endorsed by a United Nations panel, the model enables measurement of a company's carbon emission intensity and then sets a reduction target based on that.
It is about time more telcos joined the green party. BT is showing how it can be done. Some telcos might ask what kind of money BT is making on such strategies, and that is not clear, but what is clear is that something as simple as urging customers to replace old cordless phones with newer more energy efficient ones can save BT's customers a lot of money on electrical bills. That's something a business customer will remember.
- see this story at Telephony