BT applies Onevoice product to large business market segment

BT (NYSE: BT) has found that its acquisition of Ribbit, one that gave the provider its Google Voice-style Onevoice product, could also have utility for its large business customers.

As part of its Onevoice expansion drive, BT is going to bring its SIP trunking service to a number of new European countries and the U.S. Providing connectivity between its Onevoice VPN and its domestic voice services, BT's SIP trunking service is a migratory service that allows a business to leverage its existing PBX with VoIP capabilities so users can place and get calls through the PSTN, on their respective local area network (LAN).

BT will extend the SIP trunking service, which is currently available in the UK, to a number of European countries including the Netherlands, Belgium, Germany, France and the U.S. In addition, BT plans to bring the service to other countries such as Spain in the next few months.

Set to be a foundation for emerging Unified Communications and Collaboration (UCC) services, BT's SIP trunking product has received global Microsoft qualification of BT Onevoice for Microsoft Office Communications Server 2007 R2.

Although the global economic meltdown has prompted large multinational corporations (MNCs) to cut back on services, the new service could resonate with these companies as they look for ways to consolidate, integrate and optimize their voice infrastructure.

For more:
- see the release here
- Computer Weekly has this article

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